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Upon completion of their program curricula, students who complete a major in Strategic Communications will be able to demonstrate:

• familiarity with the field of media studies. Assignments which meet this goal will show the student ºìÌÒÊÓƵ ’s knowledge of:
  • the history and development of print and electronic media,
  • major laws, regulations, theories, and methods of media, and
  • oral and written communication, grammar, syntax, and styles.          
• proficiency in the field of digital design. Assignments which meet this goal will show the student ºìÌÒÊÓƵ ’s command of:
  • visual communication and design skills and industry best practices,
  • basic hardware and software used in desktop and mobile publishing, and
  • key concepts and practices of media marketing and advertising.      
• expertise in the field of strategic communications. Assignments which meet this goal will show the student ºìÌÒÊÓƵ ’s grasp of:
  • digital networking and messaging systems and information technologies,
  • key concepts and theories of public relations and marketing, and
  • strategic communications campaign development and evaluation.